PowerBait Rib Worm

Berkley PowerBait is the key to improving your fishing game, whether you're a beginner or an experienced angler. After over 30 years of research, Berkley scientists have developed an irresistible scent and flavor that is found exclusively in the PowerBait formula. This special formula is so appealing to fish that they will hold on to it for 18 times longer than other baits. This gives you the time and confidence to detect more bites, set more hooks, and ultimately catch more fish!

At Berkley, we are dedicated to providing anglers with the tools and confidence they need to succeed in their fishing endeavors. Our relentless pursuit to create the best products on the market is driven by the desire to prevent the disappointment of failing to catch fish. This commitment to excellence allows us to say with confidence - We've done the science. Now you catch the fish.

One of our top products, the Berkley PowerBait Rib Worm Soft Plastic Baits, features an enticing scent and flavor that is guaranteed to attract fish. Co-designed with Korey Sprengel, this ribbed worm has a super thin ribbon style tail that produces aggressive action in slow speeds and cold water. The heavy ribs provide additional surface area for the PowerBait flavor to disperse, making it even more irresistible to fish.

With a variety of premium color options available, anglers can easily match the hatch to suit their fishing preferences and environments. The Purple/Chartreuse colorway is just one of the options, and the 4-inch length of the worm makes it perfect for targeting a variety of species such as walleye, bass, and panfish.

The Berkley PowerBait Rib Worm is also designed for versatility, as it can be used for jigs or on a drop shot. The enhanced head design improves durability and makes rigging the bait a breeze. With the exclusive PowerBait formula, you can be sure that fish will be hooked for longer, giving you the best chance to Feel More Bites and Catch More Fish!

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